Why Giving Makes Us Feel Good

Why Giving Makes Us Feel Good
July 25, 2014

Does helping others make more of a difference than we realize? Research shows that altruistic acts influence people in positive ways.

 

Omega Institute Why Giving Makes Us Feel Good

If you ask most people why they give money to charity or volunteer their time, the answer is probably because they want to make a difference in their community or in the world. But research is finding that our brains' pleasure circuits become activated when we give—meaning that besides doing good, donating our money or time actually makes us feel good.

Researchers have found that this feeling is similar to “runner’s high,” a term coined for that feel-good sensation that rushes through your body after a run. They use the term “helper’s high” to describe what happens to your body and brain when you are kind to another person or give to them in some way.

While the Buddha taught that people should give to others without expectation of getting anything in return, research seems to show that giving and receiving are closely linked in our brains. 

One Emory University study found that helping others actually stimulates the same parts of the brain that get activated when you receive a reward. Neuroscientists tracked brain activity while people were helping others, and found it triggered activity in the caudate nucleus and anterior cingulate—two parts of the brain known to be stimulated when you receive a gift.

A University of Zurich study was one of the first to track the effects of giving on the brain. Scientists gave participants money and asked them to divide it between themselves and another person who they didn't know. They always had the option to give more to the other person or keep more for themselves. They found that some people were almost never willing to share the money, while others easily gave more to the other person. They found a difference in the brains of these two groups. People who behaved more altruistically had a higher proportion of grey matter in their brains, which is responsible for memory, language and consciousness. 

Being more altruistic also makes people happier, according to a 2010 Harvard Business School survey of more than 136 countries. In their research, they found that people who gave generously to charitable organizations were the happiest overall.

In the U.S., about 25 percent of people (or almost 63 million people) volunteered in 2013, according to the U.S. Department of Labor. People also gave more than $335 billion in 2013 to charitable organizations.

But Americans rank 13th in the world when it comes to giving money to charity, according to the World Giving Index 2013. The No. 1 spot was taken by Myanmar, and other developing countries showed much higher levels of charitable giving.
 
Also, women throughout the world were more likely than men to report giving money to charity, despite generally earnings less than men. Men were more likely to volunteer or help a stranger. From all the people interviewed for the survey, giving grew from 2011 even though the global economy growth rate shrank slightly. 
 
It seems we can now replace the old saying, “Give until it hurts,” with, “Give, and you'll feel great!”
 

© Omega Institute for Holistic Studies

 

Find a Workshop

Explore More In Body, Mind & Spirit

Related Workshops