Find A Workshop

FIND A WORKSHOP

Develop Successful Workshops

A Lab for Teachers, Writers, and Workshop Producers

August 01, 2014 – August 03, 2014
Location:
Rhinebeck, NY
Course:
SM14-3502-695
Teacher:
Michael Craft
Tuition:
$300
Member Tuition:
$275
SM14-3502-695Michael Craft,
Description

We are no longer taking online registrations for this workshop.

The Omega Institute opened in 1977 in rented facilities, with only a 2-week season and two dozen programs.

Since then, Omega has grown exponentially to become one of the nation’s largest and most influential nonprofit holistic learning centers.

In this workshop, longtime Omega program strategist Michael Craft shares his insights on the art of planning, marketing, producing, and evaluating successful workshops. It is a forum for teachers and others involved in developing workshops to explore their long-term goals, methods, resources, and sources of inspiration. Through lecture, group discussion, and writing exercises, we follow the development of a workshop idea from initial inspiration to implementation.

We learn how to identify our own niche, discover and reach the right market, and work with outside vendors and media. We also explore how to best utilize the publishing industry, websites, mailing lists, course copy, professional contracts, and production standards to successfully promote workshops. Special emphasis is on cultivating the core qualities of a successful workshop, and on writing course copy that both inspires and sells. We also discuss how to interest established venues in our work and how to evaluate our workshops strategically. The final session features an experiential “pitch slam.”

 

More Information

Michael Craft is also teaching Mindfulness-Based Tai Chi & Qigong.

Things to Bring:

 A notebook. 

Schedule
FRIDAY
4:00 p.m.–6:30 p.m.Check In (Rooms available after 5:00 p.m.)
8:00 p.m.–10:00 p.m.Workshop
 
SATURDAY
9:00 a.m.–NoonWorkshop
2:30 p.m.–5:00 p.m.Workshop
 
SUNDAY
9:00 a.m.–NoonWorkshop
Noon–1:00 p.m.Check Out

The Children's Program is generally available during standard workshop hours only. Contact Omega registration at 800.944.1001 for details.

The above schedule is subject to change at the discretion of the faculty

Teachers

Michael Craft, Omega’s business and program development strategist, has strongly influenced the development of Omega’s mission, workshops, and conferences. An experienced trend tracker, copywriter, and author, he has also taught successful workshops in tai chi and meditation for many years.