We are no longer taking online registrations for this workshop.
The Omega Institute opened in 1977 in rented facilities, with only a 2-week season and two dozen programs.
Since then, Omega has grown exponentially to become one of the nation’s largest and most influential nonprofit holistic learning centers.
In this workshop, longtime Omega program strategist Michael Craft shares his insights on the art of planning, marketing, producing, and evaluating successful workshops. It is a forum for teachers and others involved in developing workshops to explore their long-term goals, methods, resources, and sources of inspiration. Through lecture, group discussion, and writing exercises, we follow the development of a workshop idea from initial inspiration to implementation.
We learn how to identify our own niche, discover and reach the right market, and work with outside vendors and media. We also explore how to best utilize the publishing industry, websites, mailing lists, course copy, professional contracts, and production standards to successfully promote workshops. Special emphasis is on cultivating the core qualities of a successful workshop, and on writing course copy that both inspires and sells. We also discuss how to interest established venues in our work and how to evaluate our workshops strategically. The final session features an experiential “pitch slam.”