Successful Workshops

Omega Institute opened more than 36 years ago in rented facilities with only a two-week season and two dozen programs. Since then, Omega has become one of the nation’s largest and most influential nonprofit holistic learning centers.

In this workshop, longtime Omega program strategist Michael Craft shares his insights on the art of planning, marketing, producing, and evaluating successful workshops. It is a forum for teachers and others involved in developing workshops to explore their long-term goals, methods, resources, and sources of inspiration. Through lecture, group discussion, and writing exercises, we follow the development of a workshop idea from initial inspiration to the end result.

We learn how to identify our own niche, discover and reach the right market, and work with the publishing industry, websites, mailing lists, course copy, professional contracts, and production standards. Special emphasis is on writing course copy that both inspires and sells. We also discuss how to interest established venues in our work and how to evaluate our workshops strategically. There will be an experiential “pitch slam” in the final session.