Joe Cross

Joe Cross

Joe Cross is a filmmaker, entrepreneur, author, and well­ness advocate. He directed, produced, and was the subject of the award-winning documentary Fat, Sick & Nearly Dead, which has been seen by more than 20 million people worldwide. Since releasing the documentary, Cross has coached thousands of people through his online community and has been featured on television and in print as America’s face of juicing.

His first book, The Reboot with Joe Juice Diet, was a New York Times best seller and has been released globally in multiple languages. His work is credited with having accelerated the plant-based eating movement by media outlets, including the Wall Street Journal, the Times of London, and The Dr Oz Show. His website,, has become an integral meeting place for a community of more than 1.5 million Rebooters across the world.

His second documentary film, Fat, Sick & Nearly Dead 2, focuses on how to stay healthy in an unhealthy world.

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