Jeff Strong, creator of the Brain Shift Collection, is the developer of Rhythmic Entrainment Intervention™ (REI) and director of the Strong Institute, a music medicine research center focusing on the effects of musical rhythm on the central nervous system. Through an extensive Authorized REI Provider network, Jeff Strong’s REI therapy is used by tens of thousands of people around the world.
A leader in the use of auditory stimulation for individuals with neurobiological disorders, including those with attention deficit hyperactivity disorder, autism, and sleep disorders, Strong is also a founding board member and treasurer of the Sound and Music Alliance (SAMA). Author of eight books, including AD/HD For Dummies, he has created dozens of recordings, utilizing REI technology, including the Brain Shift Collection 8-CD set.